Balance Yoga Barre Branding
I have been working on the rebranding of an existing local yoga/pilates/barre studio. This project has been multi-tiered, complex, and a lot of fun.
The studio had been redesigned and redecorated and they wanted to take a fresh look at their branding as well. They wanted it to veer more unisex and have a bit of masculinity along with the feminine. The new studio is dark and sleek so the color inspirations came from the studio itself.
Once a design was picked then I created many versions, and also redesigned the website and worked with them on the new merchandise as well as things like signage.
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/8d812e6a-7b54-4595-8ccf-a73e18129ddc_rw_1200.png?h=ef76a33bfe0be8e13e59ed18eb627363)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/2884b2c6-feb5-454a-828a-31f2c8eae514_rw_1200.png?h=3959809357e283882c30f93d81af3b59)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/04155ade-8046-40c1-b2df-4f0cba027e9a_rw_1200.png?h=f828d5682b16de46688c471056495151)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/2f560852-6cef-458c-a9a2-0519d9c04215_rw_1200.png?h=7a5301cffe01c04d24e4128fe33c7037)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/9a145a01-82b2-4703-9016-c86fe7c8b37f_rw_1200.png?h=c9ae17541b7b5d15ec115bb1a2d6925f)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/85699b2e-df0e-40df-9485-74f11c7d7782_rw_1200.png?h=38726be411909e04237a3b6ee0c2451f)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/8c1ed917-0e99-404c-9837-204fde789151_rw_1200.png?h=7fa76791a9b1360766802fc1bdc62186)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/fd5febee-0bde-4e44-acbf-098c58adb53d_rw_1200.png?h=cfccc1a04c82cf7194aab5fd45b46b5f)
BYB Concept designs
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/9a92e113-03e7-45de-a0ac-f090a46613ce_rw_3840.jpg?h=2eb32d8b14d4d3d686174cbbaf47a76f)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/4dbf2544-f54a-4c97-9da3-ef379082b282_rw_3840.jpg?h=4e16a7b357357f08bfc5b6507153f904)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/3cdb1dfd-029f-4a7a-8312-d54a58a4fb6b_rw_1920.jpg?h=341dcf7608a301522809a8ce34542b35)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/ed8a01b5-d54b-4068-92eb-a50f03cf8bab_rw_1920.jpg?h=55abb24531b3c124c64fb3b08551d017)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/1f77770f-fcca-4e1e-a9a6-88131f05dd46_rw_3840.jpg?h=dd25a18518e6a4cd966612ececd82566)
The winner is..... two options! both round and square.
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/96755d35-5f00-4562-8c8a-b216b2a8590e_rw_1920.jpg?h=7286e5550feea6b896af6b32fbe9e4ab)
![](https://cdn.myportfolio.com/f48d86a1-2eec-45c5-9204-3ce18a35dd0a/3f4d65ac-3097-4548-bfdd-6131ced6591c_rw_1920.jpg?h=9e37dacd82aaeb30b74b7b9a8fff437b)