Balance Yoga Barre Branding
I have been working on the rebranding of an existing local yoga/pilates/barre studio. This project has been multi-tiered, complex, and a lot of fun.
The studio had been redesigned and redecorated and they wanted to take a fresh look at their branding as well. They wanted it to veer more unisex and have a bit of masculinity along with the feminine. The new studio is dark and sleek so the color inspirations came from the studio itself.
Once a design was picked then I created many versions, and also redesigned the website and worked with them on the new merchandise as well as things like signage.
BYB Concept designs
The winner is..... two options! both round and square.
