Woman with blue eyes, smiling, looking at the camera; wearing a floral top; light background.

You built something real.

Your brand should show it.

I'm Brooke Hoe — a strategic brand partner who embeds with wellness and lifestyle founders to build the brand, design, and digital infrastructure that drives real growth. I bring Fortune 500 strategic thinking to boutique businesses that are ready to compete at a higher level. One trusted partner. No managing a team. Just results.

Woman with fair skin and blue eyes smiling, angled headshot.

For Wellness & Lifestyle Founders

Brand Strategy, Design & Implementation—In One Partner

STRATEGIC DESIGN FOR GROWTH

I'm Brooke Hoe. I embed with ambitious businesses to create intentional design systems that drive growth and position you for what's next—without the chaos of managing three different people.


I bring strategic thinking from years at Deloitte working with Fortune 500 clients, combined with hands-on execution that helps growing businesses compete above their weight class. I understand both the boardroom and the bootstrap.

You're running a wellness business. Your brand should be working as hard as you are.

Most wellness founders reach a point where their brand just isn't keeping up with their growth. You started with something scrappy that got you here — but now you're competing for serious clients, bigger memberships, and real market presence. You need brand strategy, beautiful design, AND the technical infrastructure to make it all work together.


Hiring three different people means miscommunication, inconsistency, and you managing everyone. That's not why you started your business.


That's where I come in.

Fortune 500 strategy, boutique wellness heart.

For 27 years I worked at the highest levels of global business — leading creative strategy for Deloitte to win and retain Fortune 500 clients across financial services, energy, and consumer brands. I know what it takes to build a brand that commands attention and drives real results.


Now I bring that same strategic rigor to wellness and lifestyle founders who are ready to compete at a higher level — without the agency overhead, the revolving door of vendors, or the endless miscommunication.


Just one deeply invested partner who understands both the boardroom and the yoga studio.

A small logo project changed everything.

What started as a simple refresh for a local yoga and barre studio turned into an 18-month strategic partnership — and showed me exactly where I belong. Click on the button below to learn more about the relationship that changed the trajectory of my career:


"Brooke is rare because she combines brand strategist, designer, and technical implementer in one person. Many businesses require 3 different people to manage these domains."

Chris Province, Owner, Balance Yoga Barre

Acquired by PowerLife, JANUARY 2026

How I can help you grow

Chess knight, gears, and strategy symbols.

Brand Strategy & Design

Visual identity systems that reflect your business positioning and support your growth trajectory.

Gear icon combined with circuit board elements, suggesting technology.

Digital Presence

Websites, landing pages, and digital touchpoints designed for conversion and built to scale.

Wrench and gear icon.

Technical Implementation

Email marketing systems, app integrations, automation—the infrastructure that makes design work.

How can I help you grow?

Brand Strategy & Design

Visual identity systems that reflect your business positioning and support your growth trajectory.

Chess knight, gear, and strategy symbols.
Gear icon with circuit board elements, suggesting technology or engineering.

Digital Presence

Websites, landing pages, and digital touchpoints designed for conversion and built to scale.

Wrench and gear icon, suggesting settings or maintenance.

Technical Implementation

Email marketing systems, app integrations, automation—the infrastructure that makes design work.

Let's create something

intentional together.

Ready to elevate your brand?
Let's explore how strategic design
can position you for growth.

Let's create something intentional together.

Ready to elevate your brand? Let's explore how strategic design can position you for growth.

EXPLORE RECENT PROJECTS

Gym interior with exercise balls, shelving, and exercise equipment. Black walls, wooden shelves, blue mats.

BYB studio refresh

I went beyond graphic design and designed and worked with all of the vendors to get new storage built/installed, new artwork and many other pieces to give the studio a refresh. 
StoneWolf Aerospace logo: White jet plane over a stylized, dark gray letter

Stonewolf Aerospace

Logo development for a new company utilized the parent comapnie's logo in different ways. 
Woman in workout clothes with hands on hips.

BYB Illustrations

I created a series of vector illustrations to represent the poses to utilize in social media and manuals. 
BYB Blitz Black Friday event advertisement. Includes dates, free shares, bonuses, and door prizes.

BYB Blitz annual Black Friday event

Social media, email, window clings, and posters for the annual event. 
Billboard with text