Your wellness brand deserves intentional design that grows with you.
Drawing on Fortune 500 experience, I partner with lifestyle and wellness businesses long-term to build thoughtful brands & websites that are designed for real, sustainable growth.
You want your brand to feel consistent. But right now, it feels like you’re starting from scratch every time you hire a new designer.
It’s frustrating, isn’t it? Every new designer means explaining your brand all over again, filling out more lengthy questionnaires, redoing work you thought was already done, and wondering if the final result will even feel aligned with what the previous designer created. This patchwork approach to your design creates all kinds of unnecessary questions:
“Why does my social media feel so different from my website?”
“Are all of my brand touchpoints really aligned?”
“What happens for the next project if this designer isn't available?”
The constant second-guessing doesn’t just feel exhausting; it slows your business growth and keeps your brand from feeling fully realized. That’s exactly why I focus on long-term partnerships with wellness and lifestyle brands like yours. Together, we create design that’s consistent, strategically built to evolve, and solves the problems that are holding your brand back. And we do it without the overwhelm or confusion that comes from juggling too many designers.
Let’s make it happen together—welcome to Blue Giraffe Design.
Success stories from past clients
“She helps boutique studios look bigger, more credible, and more investable.”
“Brooke is an artful storyteller, and her ability to enhance a message with her designs is unique. Brooke lets me say more with fewer words…genius.”
Most of the wellness and lifestyle brands I’ve worked with once settled for projects that stopped at launch. They had logos, websites, or campaigns that looked good on their own, but didn’t always connect across the whole brand. My approach was (and is) different.
By partnering long-term, I show up for your brand just like you do, helping build a brand and design system that adapts, grows, and works for every next step.
Need to start with just one project? That works, too—and rest assured that no matter what you need, every project is approached with the bigger picture in mind, so it’s never “just a one-off.”
WAYS WE CAN WORK TOGETHER
Design solutions that grow with your brand
Visual Identity & Brand Design
Website or Design Refresh
Logo Refresh
Merch Design
Packaging Design
Social Media Graphics
Mobile App Design
Campaign Development
Hi, I'm Brooke!
I’m the designer who keeps your brand moving forward, so you never have to worry about slowing down or starting over.
After 30+ years leading creative strategy at a Fortune 500 company, I know even the most innovative campaigns can flop if the design doesn’t connect across every touchpoint. That’s why when I design something for your brand, I make sure it works with every other element, too. Ultimately, my goal is to help businesses achieve sustainable growth or scalability, and you simply can’t do that with a patchwork quilt of disconnected brand elements.
Sure, I can build you a website or develop a visual identity for your brand. But more importantly, I’ll show up as your long-term design partner, spotting the gaps in your strategy and making sure your brand works as a system rather than a collection of one-off projects.
No re-explaining your vision to the 3rd designer you’ve worked with this year, trying to piece together mismatched visuals, or wondering if the newest campaign will work with everything else you already have. Together, we’ll create design that’s consistent, strategic, and built to evolve alongside your business.
What it looks like to work together:
1
Discovery
Providing you with the right support starts by asking you the right questions. You’ll receive a short visual preferences questionnaire from me that asks you about the aesthetic you’re after, how you want ideal clients to experience your brand—all of which helps make our initial conversation all the more productive & strategic.
We’ll then hop on a 30-minute discovery session to talk about what’s working in your business, what’s not, and how we can partner on your design needs to close the gap.
2
Creative Direction
To make sure we’re on the same page before the design phase begins, I’ll first deliver a creative brief and mood board. It’ll walk you through everything from the visual direction to the strategy behind each choice so you understand where we’re heading. If it feels aligned, I’ll start creating.
3
Design & Build
This is where it gets really fun. With the approved direction and strategic foundation in place, I’ll begin building your design for the new website, brand, or project we’re working on. Since I handle the design and development, the mockups I show you throughout the process will be exactly what I build for you—nothing gets lost in translation.
4
Ongoing Partnership
We just built something amazing, but our work together doesn’t have to stop there. My retainers (AKA, The Design Partnerships) are where our relationship can become the most valuable, because as your business grows and evolves, I’ll be right there next to you to make sure your designs do, too.
The best part of these long-term partnerships is that there’s no re-explaining your vision or your story from scratch, and no mismatched elements that you have to piece together from multiple designers. I’ll get to know your brand inside & out, and make sure your brand always matches your growth.
Success stories from past clients
“Brooke helped us transform from a beloved local studio into a brand that looked, operated, and grew like a scalable company.”
— Chris Province, Balance Yoga Barre
“It’s such a pleasure working with you”
— Chris Murphy, Zoomforth
It’s time for branding & design that actually supports your business growth instead of holding it back.
Let’s talk about what a long-term design partnership looks like for your brand, and how we can work together to drive your goals forward.
